You’ve worked hard to develop your craft. Problem is, no one knows what you’ve got to offer. It’s hard to self promote yourself without sounding like a braggart. If you allow your work to speak for itself, it shouldn’t be a problem.

Using online portfolios is a great way to allow your work to get noticed by the right people. There are very good free sites such as SiteWelder and PortfolioCity.com as well as member sites that require very little payment in return for their large viewing audience. Creative Hotlist and Portfolios.com are two more great examples.

Another great way to promote your work is by having postcards printed with your best work and a little snippet about yourself on the back. Send them off to the art directors of your favorite magazines. All the contact information you’ll need can be located within the pages of the magazine. They’re always looking for talented artists.

Enter contests. Not only will it give you a valuable learning experience, but if you win, the exposure, especially in a well known magazine, is priceless. Plus any award is another valuable asset to have in your portfolio.

Networking is a great way to promote your work. Join a club or group within your industry; not only will you find people who share your interest, you’ll also find many people interested in utilizing your skills and knowledge.

Volunteer. You’d be surprised how quick your name will travel in positive ways by volunteering your skills.

Newsletters. Keep in contact with people, let them know what new mediums you’re experiementing with. Let them know of your new portfolio site or the great response you received from the art director that received your postcard. Let them in, let them know you. It won’t be long until you have a large network of family, friends and fans helping you succeed.

Remember to send me the link to your portfolio sites. I’d love to watch your work and career flower and blossom!

Deanna Benson was born and raised in San Diego, California, and has been a graphic artist for over 20 years. Learn more about Deanna »

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